In the past two years, the cryptocurrency market has grown significantly, which has resulted in the emergence of new blockchain-based companies all over the world. There are many business opportunities in the SEO for cryptocurrency sphere right now, but to establish an online presence for their ventures, founders in this field must have a clear marketing plan.

Marketing professionals should approach marketing as though they were supporting an ecosystem rather than a product if they want to see these firms prosper in the cryptocurrency world of Web 3. Including marketing from the outset of the planning phase can also aid in the definition of your company objectives.

You will learn all you require to successfully execute your cryptocurrency project from this comprehensive guide.

Common pain points that should be addressed in your crypto marketing plan

1. Crypto startups are often considered scams

A big problem for any crypto-related business today is the widespread mistrust in the industry caused by the many crypto startups that have turned out to be scams. Through your marketing, you must convince your target audience that what you're offering is genuine and not another rug pull.

2. People have a hard time grasping the technology

Since cryptocurrencies and blockchains represent a technological paradigm shift, another key issue that blockchain projects face is that users frequently find it difficult to understand blockchain technology or how these DeFi and DApps work. 

3. High market volatility

The cryptocurrency market is highly volatile and the price of a cryptocurrency can drop significantly. This makes it riskier for people to invest in a crypto project, especially in the bear markets. It becomes important for you to send out the message that you are here to stay and your investors don't have to concern much about the market volatility.

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Crypto marketing channels and strategies to boost your blockchain project's online presence

1. Create a compelling whitepaper

The general distrust that exists in this industry due to the many cryptocurrency firms that have proven to be scams is a major issue for any company involved in cryptocurrency trading nowadays. You have to convince your target market through your marketing that what you're selling is real and not just another litter.

Your whitepaper should include a full description of the product or service you are providing, as well as your ideas and philosophies, project tokenomics, and so on. Check out this guide for more information on how to write a whitepaper.

2. Create a Mobile-friendly website

Crypto projects are internet-first businesses. Having a website set up for your cryptocurrency business should be the first step in your marketing plan. When people and potential investors want to learn about your project, the first place they will look is your crypto website.

Your website is the spot where you can provide accurate information regarding your project. A user-friendly and mobile-responsive website with all important information can make a good impression on visitors. Include a section of commonly asked questions on your website, as well as your whitepaper, information about your team members, and your community, and links to your social media channels.

3. Create your presence on social media platforms

Every social media site has a specific audience that is there for a specific reason. Twitter, for example, is a microblogging website where individuals can share updates and conduct real-time discussions, while Instagram is better suited for sharing visually appealing stuff. The first step is to determine which platforms your target audience is most active on and prioritize those channels.

Some of the important social media platforms where the most crypto audience is present are:

  • Twitter
  • Discord
  • Reddit
  • TikTok
  • Instagram
  • Facebook

A typical mistake that almost every crypto startup makes in their social media marketing plan these days is attempting to be present on all major social media platforms at the same time. While it is true that you should be omnipresent to develop an online presence, you must focus exclusively on platforms where your audience spends the majority of their time. Otherwise, you will be wasting time, resources, and energy.

4. Content marketing: 

Due to the complexities of blockchain technology, it may be difficult for users and potential investors to comprehend your project's offering. Therefore, content is of utmost importance to develop the best crypto marketing strategy. Content marketing can assist you in informing your target audience about your project's offerings and benefits. Furthermore, if your content is interesting, you will likely attract more traffic to your online channels and communities

5. Email marketing:

Through email marketing, you can stay in touch with your investors, followers crypto influencers, and users and inform them about the latest news and updates related to your crypto startup. Sending emails will need more than just writing about you, it needs proper copywriting to keep your audience engaged and excited about your emails.

Email newsletters are a tried-and-tested method for keeping your audience interested in your project; nevertheless, there is a narrow line between informing and spamming, so you should not overdo it when executing email marketing campaigns. Define the frequency of your newsletters as weekly or monthly, and you can ask your audience how frequently they wish to receive emails from you.

6. Do a press release for your product/service

When starting a crypto project or releasing a significant upgrade, press releases are a useful marketing tool for getting the word out about your project. A press release should inform readers about your offering, enhance your brand's credibility, and promote your cryptocurrency firm.

Press releases can be posted on well-known SEO for cryptocurrency websites like CoinTelegraph, CoinDesk, CryptoPotato, etc. to help establish the legitimacy of your project.

7. Paid advertising

Truth be told it's not easy these days to grow a business without paid advertising even if you have the most amazing idea it'll still be difficult.

You should allocate a budget for paid crypto ad campaigns on platforms such as Meta, Google Ads, LinkedIn, Snapchat, and Reddit. However, most of these platforms are highly regulated for crypto advertising, and it is highly recommended that you work with a crypto marketing company that has experience running successful PPC ads without getting ad accounts suspended.