In order to improve UX, it is essential to reduce cognitive burden and frustrations.


It is incredible that a collaborative tool for the UI UX Community can fetch such a high price. UI UX has become an essential process in companies.

In 2023, the top UI UX trends will be accessibility, augmented reality, and design process.

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Top UI Design Trends of 2023

  • Immersive Experience with Large Font Sizes

  • No more parallax scrolling

  • Generative AI Design

  • Use the full card component

  • Dark mode as an alternative for light mode

Top UX Design Trends of 2023

  • What and how we build

  • Migration of Adobe XD mass migration from Figma

  • Accessibility has become a legal requirement

  • Incorporating AR into everyday life

  • Qualitative UX Research: Creating value with UX research

1. Immersive Experience with Large Font Sizes

Apple, Microsoft, and Toyota are the most valuable brands on this year's ranking.

Their websites are more simple, and they only show the most important information and categories. These websites used to be jam-packed with information. They were for the largest companies in the world with many categories of products, geographical locations, and product segments.

The font size is large. Text and H2, H3, are also displayed in large font sizes.

You can redesign your website at any time if you still have a lot of images and irrelevant information on it. The trend toward immersive experiences, large images, and large fonts is likely to continue well beyond 2023.

2. No more parallax scrolling

By 2023, most websites will abandon parallax scrolling. This feature is no longer fashionable and has become outdated.

CSS creates a visual effect known as parallax. The CSS is used to create a visual effect called parallax scrolling.

Apple's homepage no longer uses parallax scrolling since the launch of iPhone 14 Dynamic Island.

Generative AI Design

You may not have noticed it, but AI-generated designs are already making your life easier.

Use full card UI component

In 2023, UIUX predicts that card components will be used more in mobile apps, mobile versions of websites, and mobile apps. The UIUX team has identified this as one of the top trends in 2023.

A card component is a flexible container for information. It can be used as a way to display virtually any type of information. This includes images, videos and instructions. When implemented correctly, cards can be used in order to improve user experience.

Card components can be found on dribble or by studying the design systems of other brands.

Dark Mode is an alternative to light mode

The only way to design a product that will work in low-light conditions or for users with impaired vision is by using dark mode.

In addition to the dark mode, there is a light mode that you can choose.

When you provide both dark and light modes, it is easy to resolve the debate about which is better for eyesight.

Users in light mode who feel comfortable can remain there. Users with visual impairment or who prefer dark modes can toggle into dark mode. Users reading under the sun or by the sea can switch from light to dark mode.

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What we build and how we build

The most important takeaway from this article is that UX designers are going to have to reframe the deliverables they create with platforms such as Figma, Webflow and Wix Editor X.

In the past, designers would create a design, and developers would do the rest. Now, designers can participate directly in production by defining design tokens and elements such as device breaks, spacing and styling. Designers' deliverables are more complete.

It is interesting to think about personalizing designs for each user. It will be able to cater to the preferences of some users and others who require accessibility design.

Technological advances will allow us to create a personalized, uniform design that is not uniform.

Migration of Adobe XD mass migration from Figma

What happens after Adobe acquires Figma for 20 billion dollars? Is it possible to coexist with Adobe XD and Figma?

Figma appears to be here for the long haul. Dylan Field announced that Figma will continue to operate independently, and improve Figma Design, and FigJam. Figma will also benefit from Adobe technologies in video and vector 3D, and AI.

Adobe also acknowledges that Figma is superior to Adobe XD in terms of prototyping and collaboration tools. Adobe will still invest in Adobe XD but will decrease the amount invested. Adobe XD may be phased out in the future.

Adobe XD users are expected to migrate to Figma in large numbers by 2023. Figma management will retain its autonomy, so Figma users do not need to rush to switch to Penpot.

Now, accessibility is a legal requirement

All EU member countries adopted the European Accessibility Act into law this year. By the end of 2025, every enterprise in EU member countries must meet this legal requirement.

What is going to change in the future? How will it change?

It is great that seniors and people with disabilities can now access products and services.

You will have to implement accessibility standards and guidelines across your entire product range by 2023. This is true even if you are not in the EU.

9. Incorporating AR into everyday life

Augmented reality is a powerful tool to enhance the functionality of apps and improve their user experience.

10. Qualitative User Experience Research: A way to Create Value

Qualitative UX research will make a big comeback in 2023!

You should add qualitative research into your quantitative research. Many research teams have neglected UX qualitative in the past three years due to COVID limitations or a reluctance to return to the office. One-way mirrors are underutilized.

In Europe and the US, we have seen an increase in the use of one-way mirrors.

Perform evaluative UX Research every week, and generative UX Research every month if budget allows. Evaluative UX Research is important to track the performance of your product, improve user experience, and better understand your users. Generative UX Research helps you capture changes in consumer behavior and gives you a better understanding of your users.

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